Pizza Project (2016)
User Experience Redesign
User Experience Redesign
The goal of this project is to use a user centered design process to redesign the pizza ordering experience.
As a team, Connor Davenport and I worked together to improve the online ordering process of ‘Domino’s pizza builder’.
We distributed the final delivarables between us as follow:
My deliverables: 1. Pizza Button 2. Domino’s pizza builder for mobile
Connor's deliverables: 1. Pizza tracker’s push notifications 2. Domino’s pizza builder for desktop
Mentor: Renda Morton from The New York Times
Order Instantly with Pizza Button
/final deliverable 01
Customers' goal is to order pizza. With Pizza Now, the steps taken to order pizza are shortened: the app directs the customers to a short review order page, with information linked to the customers' pizza profile. The customers can instantly oder the pizza to selected location.
Improved Experience of Pizza Builder
/final deliverable 02
1. Customize numbers of slices
2. Customize toppings by slices
3. Live Price update
4. Start Over Button
invision prototype: iPhone 6 Prototype
Desktop Version by Connor Davenport
Preliminary Sketches for Mobile Version
The project began with Connor and I ordering pizza from Domino’s website. We documented steps it took, our feelings, and pain points that occured, starting from the pizza builder to the eating experience.
Pain Points and Solutions
Connor and I analyzed the pain points from the pizza ordering experience and brainstormed solutions. Then, we decided to do rough wireframes on the ones with red dots in order to pinpoint our final redesign directions.
GPS Locator: As an alternative to manually input our location, there is a 'user current location' button.
Customize Toppings by Slices: As part of the pizza builder, a 'slice picker' allows toppings to be customized by slices. In consideration of suggestions from our mentor Renda Morton, we decided to merge all solutions that deal with the pizza builder, which can be seen in the finalized Domino’s pizza builder.
Pizza Buttons: Inspired by the Amazon Dash, we came up with a special Domino’s pizza button as an instant ordering process. There were two options: a physical button (#1) and an extra app (#2). When pressed, customers' favorite pizza is ordered instantly.
From Renda’s suggestion, we chose to work with an app (#2) . This was because the physical pizza button had flaws: ‘what if the button is accidentally pressed hundred times?’ or ‘If it costs money, then who would buy it?’